Alberta Ferretti - Resort 2024

Alberta Ferretti showcased her resort collection at Castel Sismondo, a 15th-century fortress in Rimini, a cherished seaside resort on Italy's Adriatic coast. Despite the recent devastating floods that left thousands homeless and caused significant damage to the region's infrastructure, Ferretti's unwavering spirit prevailed, and she chose the resolute stance of "the show must go on," holding the event as planned. In a powerful display of resilience and determination, the designer aimed to signal the community's strength to overcome the odds and begin anew, emphasizing their resolve to rebuild amidst challenging circumstances.